It’s not just enough to produce quality content, making the quality content visible to the target audience is of as much importance. As mentioned in the previous post, there are two techniques that can be used to push a website up the search index ladder and those techniques include the on-page method and the off-page method. The on-page is the method that involves actions carried on the page, which includes content quality, tags, URL structure and some other vital tools.
The off-page on the other hand are the actions carried out, outside the website. Off-page SEO includes promotional methods that are put in place and carried out to increase a website’s SEO ranking for search results. Off-page SEO present search engines a view into how other users and websites look at your website – simply because, a website with enough substance is plausible to get referrals from other websites and also more likely to get bookmarked by users. The mentions of the website on social media also gets effects from quality content, likewise the reposting amongst social media users. It is important to take note that on-page SEO optimization is as important as off-page SEO in the rankings of a website on search engine results.
There are ways to maximize and get the most out of the strength of off-page SEO;
Backlinks: the biggest factor that affects the off-page SEO rankings is the number of quality backlinks pointing to your website. Backlinks is simply when other websites link back to your content from their own websites. Backlinks that come from trusted websites have a positive effect on domain authority, it serves an endorsement of your content from other websites. There are ways in which backlinks are created by marketers organically – connecting your social media accounts to your website is effective, guest blogging on websites relevant to your industry, being a member of review and directory sites, getting featured in your industry’s publications, having other bloggers and influencers share your content.
Domain Authority: domain authority is the number given to your website by search engines to determine the strength of your website. Domain authority is not really in the control of marketers as it is determined by the search engine, but there are a couple of factors linked back to you that has effect on domain authority. These factors include how long you have had your domain name (the longer, the better), the number of backlinks, and the history of the domain name. Maximizing your domain authority depends on how well you follow SEO best practices.
Social media promotion: social media shares are also a way of practicing “off-page” SEO. Generating licks from social media posts will help drive and boost traffic on your website. It is another way of promoting back-linking by improving the number of link shares, which in turn generates clicks.
Off-page SEO and On-page SEO work hand in hand to help the ranking of a website. It is important to get a hold of both techniques in order to reach your target audience.
Muscle Media strongly support the use of White Hat SEO strategies when running any successful marketing campaign. We ensure that the services we provide in Digital Marketing Brisbane and throughout Australia are 100% ethical and up to standards of all platforms and marketing tools that we use such as Facebook, Google and other marketing avenues.