Digital Marketing

Top 4 Essential Digital Marketing Tools For Small Businesses

Are you wanting to grow your business through digital marketing with no costs involved? We can understand that many business owners are struggling to invest in digital marketing because they have already invested so much into starting up their own business. So, we have written up this article to help struggling business owners on which key internet marketing tools we believe will be a game changer. Thankfully there are a number of free digital marketing tools and platforms that small businesses can leverage without investing countless of hours on.


Businesses are hoping to effectively drive traffic, attract customers and ultimately retain them, whilst adapting to the constant changes in marketing and technology. Having a strong online presence is crucial to business success, but there are countless of ways to develop a digital marketing strategy. It is not about mastering the right tools, but about knowing which tools will help your business become more visible. With these suggested marketing tools you will see a change in your business results, dominate competition and ultimately save you time to manage your own business. These tools will make your business life easier.


  1. Hootsuite

You need to have the right tools in place to easily monitor all conversations and schedule content across a variety of channels, and Hootsuite is the best platform to do that. Hootsuite is a full social media management system that helps businesses connect with customers and grow their brand. It allows you to monitor people’s comments, views, likes and etc, as well as responding instantaneously from the Hootsuite dashboard. Businesses are able to track their performance through developed analytics reports showing what works and does not work to identify areas of improvements in the campaign.


  1. WordPress

For small business owners on a budget, WordPress is a great tool to create responsive websites. It is easy to use and offers already made templates and themes that are customisable to suit your business. Choose from thousands of plug-ins, widgets and themes to enhance your website to look professional and extend your users experiences. You can get a digital marketing Brisbane agency to do it or give WordPress a go.



  1. Google Analytics

Like Hootsuite, Google Analytics provides in-depth information for websites. This free online marketing platform is the most used web analytics service, as it helps business owners to improve their engagement and click through rates on their website. It offers tools to analyse data from all touchpoints in one place in measuring the success of your inbound marketing efforts, where these insights can drive real impact towards results. By tracking the routes customers take to reach your website and the devices they use, Google Analytics helps you to meet them in the middle and provide a better end experience.


  1. MailChimp

Businesses are beginning to realise the importance of email marketing and building a client or customer list to constantly engage with them.  For those who are in need of email marketing, MailChimp is a free marketing automation platform and email service for small businesses. With more than 2 million users, Mailchimp provides free email templates and landing pages, making it easy to customize emails to suit a marketing campaign.


These are just a few of the marketing tools that we use here at Muscle Media. At Muscle Media we are always staying abreast trends so that our clients are receiving optimal results, and to do this, we have the latest digital technology, tools and platforms. We are always on the hunt for the latest innovative digital marketing tools to offer to our clients. In fact, we have an in-house program that delivers our clients the highest quality leads and it has changed the game of digital marketing. Want to know what we have that other digital marketing Brisbane agencies don’t have? Talk to us today!



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