Artificial Intelligence (AI) has already been used in businesses to improve sales, marketing, service and e-commerce. Yet, there are still businesses out there missing out on the game changing technology. Due to new computing technologies, machine learning today is not like machine learning of the past. AI machine learning can learn from data, identify […]
The Australian retail and e-commerce landscape have shifted dramatically in the past couple of years and will continue to change in the future. Australian brick-and-mortar retail stores are in crisis with incredible amount of Australian brands increasingly closing their stores. As a result, retailers are doubling-down on their e-commerce efforts at a rapid pace. With […]
Many business owners are finding millennials the trickiest group of consumers to appeal to as they are the largest generation and make up a large portion of consumers. Marketing to young adults should not be daunting. If you educate yourself on who they are and what they want, it will be simple to implement marketing […]
Before Halo Top became no.1 in their industry, they were on the verge of death. The question that many business owners were left wondering was how a business started with a $250,000 debt, transformed into a top selling new food brand in 2017 with booming sales of $342.2 million with the help of digital marketing. […]
Have you ever had the feeling that there are businesses that come back and haunt you on the internet? Reminding you of that product or service you were checking out a week ago? You are browsing online and suddenly noticed an ad pop up on your Facebook feed for the espresso machine you were looking […]
Driving sales through social media is a common business challenge. This is because many business owners do not know how to utilise social media to its advantage and recognise the tools that Facebook and Instagram keep coming out with. Once you have finished reading this article and followed the 5 simple tips, you will see […]
Marketing has changed, and your buyers have also changed. From a marketer’s point of view, we believe businesses need to keep up with the latest innovative internet marketing tactics in order to stand out and compete with the millions of businesses in the evolving world of digital. Many businesses can do the marketing themselves, BUT […]
Are you wanting to grow your business through digital marketing with no costs involved? We can understand that many business owners are struggling to invest in digital marketing because they have already invested so much into starting up their own business. So, we have written up this article to help struggling business owners on which […]
You put in the long hours trying to perfect your product or service, but what if you were selling to the wrong customers all along and you could have had better results for your business by now? You can have the best product or service and a more attractive offer than your competitors, but at […]
Every business owner dreams of ranking number one on Google. Reaching that top spot would mean increased traffic to the website, indicate credibility to gain customer trust to then create potential sales ahead of competitors. Getting a website to appear on the first page of Google through digital marketing is one of the most coveted […]