Pay Per Click Advertising

pay per click advertising

 

PPC Large Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account. Keyword research is used to analyse which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners. The same will be implemented on other platforms such as Facebook, YouTube and LinkedIn. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site.

 

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

Keywords: Up to 70

Ad Groups: Up to 30

Ad Texts Created: 12

Reporting: Monthly

Bid Optimization: Once a Week (If needed)

Remarketing

Banner Ads Creation

Landing Page Analysis: Free

Landing Page Optimization and Setup

Thank You Page Creation + Google Analytics Set up

Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set up

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Monthly

Overview

We utilise the correct platform to achieve the goals of our clients. Depending on our client’s needs, we can do Search Campaigns, utilize Google Display Network, and create Remarketing campaigns.

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Yes
  • Remarketing: Yes
  • Facebook: Yes
  • Youtube: Yes
  • LinkedIn: Yes
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]
  • Video ads: Client has to provide

 

By analyzing your client’s business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Sitelink Extensions

Extensive research at the start of the campaign allows us to understand our client’s business and use the right keywords tied with the best ad text to optimise the campaign. All keywords and text only deployed upon the client’s approval.

Search Campaign Setup

  • Keyword Research: 6 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

 

We monitor and optimise the campaigns constantly to increase the efficiency for each click.

Search Campaign Management

  • Bid Optimization: Three times a week
  • Auditing
  • Bidding
  • Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

For other digital media channel options, we utilise the Google Display Network (including Gmail), Facebook, YouTube, LinkedIn, free for medium and large campaigns. Images not included.

Google Display Network, Gmail and Remarketing

Requirements:

  • Banner Ads (Images to be provided the client)
  • Gmail : 300×300 Banner + Text Ad copy + Keyword list / Email list
  • Youtube:  324 x 83 / 300 x 250 Banner + Text Ad copy / video URL link
  • Text Ads: Free ( 2 Ad copy revision only)
  • Responsive Ads:  Banner + Text Ad copy

Facebook

Requirements:

  • Single Image Ad format: image (1,200 x 628 px), copy (Text: 90 char / Headline: 25 char / Link description: 30 char), Ratio: 1.91:1
  • Video Ad Format: Please contact your Product Manager

YouTube

Requirements:

  • Image: 300×250 / 300×60 / 468×60 / 728×90
  • Video: 15 sec / 6 sec in length + video link URL

LinkedIn

Requirements:

  • Sponsored InMail format: image (300x250px) + text
  • Text Ad Format: Headline: 25 char (including spaces) / Description: 75 char (including spaces) + Optional Image of 50×50
  • Sponsored Content Ad Format: Please contact your Product Manager